Why the Global South Gains from the US–EU Trade Deal

When we talk about major trade deals between global giants like the United States and the European Union, most headlines focus on tariffs, tech rules, or carbon taxes. But there’s a ripple effect that rarely makes the news — and it has everything to do with the Global South. So, what happens when two of the world's largest economies deepen their economic ties? Surprisingly, developing countries across Asia, Africa, and Latin America stand to benefit. Here’s how and why.

RAVINDRA PRAJAPATI

7/28/20252 min read

1. Supply Chain Shifts: The Big Move Away from China

One of the biggest undercurrents of any US–EU trade strategy is reducing dependence on China for manufacturing and critical supplies. That’s where countries like India, Vietnam, Mexico, Indonesia, and Bangladesh step in.

As Western firms diversify their supply chains, they seek new partners in developing nations. This creates export opportunities, new factories, infrastructure investments, and jobs.

Example: If the US imports fewer electronics from China, it may turn to India or Vietnam instead — boosting those economies significantly.

2. Rising Demand for Raw Materials

A successful trade pact between the US and EU naturally boosts production, logistics, and industrial activity. To power this growth, both regions need commodities and intermediate goods.

Guess who provides those? The Global South.

  • Brazil (soybeans, coffee)

  • Nigeria (oil)

  • Indonesia (palm oil, coal)

  • Chile (copper)

  • Ghana (cocoa)

With demand rising, commodity-exporting nations benefit from higher volumes, better pricing, and more trade relationships.

3. Investment Spillover: Capital Follows Trade

With trade deals come business confidence — and that often leads to foreign direct investment (FDI).

Multinational companies often build new factories, ports, or tech hubs in developing countries to stay globally competitive. The US–EU pact indirectly promotes this because businesses will look for low-cost, reliable, and regulation-friendly destinations outside of China.

Countries like India, Kenya, or Colombia could see:

  • More factories

  • Better ports

  • Skill development

  • Job creation

4. Technology & Standards Transfer

Modern trade isn’t just about goods; it’s also about sustainability, cybersecurity, and digital rules. When US and EU firms expand into the Global South, they often bring:

  • Better regulatory practices

  • Cleaner technologies

  • Skill-based training

  • Cybersecurity tools

This helps local businesses upgrade, become globally competitive, and attract new customers.

5. Indirect Market Access

Not every country is at the negotiation table. But many developing economies can align their regulations and supply chains with US–EU standards to become preferred partners.

It’s a smart way to open doors to Western markets without needing a formal trade agreement.

Think of it as "trading by proximity" — if your goods or services meet their standards, you can still ride the wave.

But There Are Red Flags

Let’s be real: the Global South doesn’t win automatically. They’ll need to:

  • Invest in infrastructure

  • Improve governance

  • Comply with labour and environmental standards

Countries that act quickly can position themselves as global suppliers of the future. Those that delay may miss out.

Final Thoughts: A Strategic Window

While the US–EU trade deal might seem far removed from everyday lives in Jakarta, Nairobi, or São Paulo — its effects are real.

For smart, forward-thinking economies in the Global South, this is a window of opportunity to:

  • Attract investment

  • Expand exports

  • Create jobs

  • Level up industrial capacity

The world is changing — and those who plug in early will rise faster

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